Hp Unveils Sleek “New” Logo For Its Premium Laptops

Silicon Valley pioneer Hewlett-Packard released a new logo for its premium job of laptops—the logo they rejected a few years back.


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HP unveiled their ultra-thin Spectre thirteen laptop amongst a highly minimalist logo. It would live the new logo of their premium line of work of laptops moving forward. This is a drastic change from their previous premium laptop logo that spells out Hewlett-Packard inward a sans serif typeface.


The novel logo consists of four strips of varying lengths that suggests the HP logo. Those who are aware of aware of the HP logo mightiness see it easily, simply those who are not familiar may take a hard fourth dimension doing and then. Then once again, if yous run across it plastered on a laptop, y'all volition nearly likely recognize it instantly.


HP really rejected this really logo five years ago when they tasked creative agency Moving Brands to run on a rebranding.


“The ambition was to transform the earth’s largest technology companionship into the world’s almost powerful make; a blueprint of a make built for the moving globe,” says the company inward their detailed branding study.


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Using the subject “Human Progress”, the squad created a cohesive branding design that encompassed the entirety of the HP make, from the make’sec visuals to their website interface.


“The defining signature of the arrangement is the 13º angle plant in Bill Hewlett and Dave Packard’second master fellowship logo. 13° represents HP equally a society, ingenious inwards spirit together with optimistic for the hereafter. It also refers to the world of computing by recalling the forward slash used in programming. thirteen° is deeply embedded inside the make identity, driving the design of graphics, products too UI.”



It’s unfortunate that HP did not utilize this rebranding strategy to the whole fellowship, just it’s reasonable that they used it for their premium occupation. The HP logo has been around for so long that the typeface as well as its distinct slant is recognizable everywhere. It might live quite a spring for the fellowship to modify their iconic logo.


The premium laptop occupation provided them an chance to not allow this impressive logo get to waste. After all, the target marketplace for Spectre and their other premium laptops are the customers who recognize the fellowship’sec technological abilities. The sleek too elegant slanted lines power non be readable for their volume marketplace. customers only would be at once recognizable for their loyal ones.


Here’sec to hoping this would live the showtime step for HP to use it to their make equally a whole.


Do y'all like HP’sec “new” logo? Comment your reaction below!


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