Pantone Releases 112 New Colors For Graphic Designers
“Designers tin can never accept plenty colors.”
Product Manager Michelle Nicholson neatly summed upwards the argue for Pantone’sec introduction of 112 new colors for the graphic design community.
The additional colors will bring the total color count of the Pantone Plus Series into 1867 colors.
“Color is a visual cue that draws us to plant a connection amongst our environs as well as the things we honey,” said Pantone VP for Marketing Kathryn Shah inward their press loose.
“Digital tools accept go a prominent part of everyday life, causing a societal shift inward the manner we communicate. Color breaks through the noise, commanding our attention, conveying a mood or style, and enabling look of unique identities for individuals too brands alike. That’second what this palette and our new cause are well-nigh – exploring creative face through endless colour.”
The companionship surveyed hundreds of graphic designers from all facets of the design manufacture and establish out the want for more than blushes, blues and neutrals together with deeper reds, oranges, and browns.
According to the press loose, the function of Neutrals, Blushes and nuanced Blues in branding and packaging blueprint are example of the simplified design aesthetic that has been building since White became an iconic symbol of functionality and clean blueprint. The deepening of crimson, orange in addition to chocolate-brown shades reflect a shift toward earth-driven in addition to organic lifestyles, piece as well conveying the new luxury of living good.
In celebration of the loose, Pantone partnered alongside leading designers including Jessica Walsh of Sagmeister & Walsh, famed volume encompass designer Chip Kidd too Eddie Opara of Pentagram.
H5N1 video posted past PANTONE (@pantone) on
Their digital function entitled “New Colors, New Possibilities” will ringlet out in Pantone’second Instagram page which y'all tin cheque out hither.
Does the novel Pantone colors reverberate graphic blueprint trends? Comment below!
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