How Many Logo Concepts Do Yous Present Your Clients?

As designers, yous know how it goes with dealing amongst clients. They ask for a logo pattern. You reach a logo design. They desire to add more oomph. You wonder what oomph way. You revise. They want to arrive popular. You role bright colors to the point that it evokes the era of HTML web. They like it.

I know I’thousand exaggerating a fleck simply the situation higher up has a grain of truth inwards it. Designing for a client, especially for i who is non so familiar alongside the rules, tin can live a task. For instance, they desire to take multiple concepts then they can pick the favorite 1. They may even necessitate you lot to create several revisions on a whim.

The inquiry and so is how many logo concepts should y'all acquaint your clients?

I intend the right respond, as well as a lot of professional designers would concur, is you lot should solely introduce ane concept.

The Problem With Choice

This may look counter-intuitive only the more than choices you introduce to your clients, the more than hard it is for y'all together with for your client. Consider the next scenario.

Think of your client every bit person looking for a drinkable at a vending machine. The vending automobile presents a diverseness of choices. If the mortal did non accept a detail flavor inward mind, they would be overwhelmed past the total of drink options solitary. The line behind the vending automobile grows longer. Less sales income for the vending auto. More thirst for the customer.

In the same vein, the client volition live overwhelmed past the total of ideas that yous acquaint. Especially if y'all have too many cracking ideas amongst varying blueprint directions, you lot are unwittingly creating a hard state of affairs for both you as well as your client. Influenza A virus subtype H5N1 frustrating ane.

In the cease, the customer may not live able to pick out. They may desire an chemical element from i together with the color from the other. You volition stop upward of a mashed up logo parts that never really hit the target of your client’sec business organisation.

The Client Reasoning

The thing is, clients themselves may requests for multiple concepts for their logo too nosotros can’t really fault them for that. They expect it. For a long fourth dimension immediately, they have been conditioned past unprofessional designers in addition to their exercise to wait multiple options from designers. Sites that offer five dollar logos go far appear similar this is the mutual exercise for the manufacture.

Graphic designer Sean McCabe sums it upward in his blog mail The One Concept Approach: How a Professional Designs Influenza A virus subtype H5N1 Logo:

[Unprofessional designers] are non competent enough to establish a procedure that delivers a single, well-nigh effective concept too instead erroneously field of study the client to a design conclusion (for which they are not qualified) too cater to the subjective, preferential whim of the client.

All of this is at the expense of the project’second effectiveness together with at the expense of the perception of the industry as a whole. Though these designers may reckon themselves professionals, many of them having worked inwards the industry for years, they are in fact alone technicians for the do non provide solutions, just merely “options”.

In the finish, nosotros are responsible for the modify nosotros want to encounter inwards our clients.

Photo credit: kevin dooley

How many concepts make you lot ordinarily acquaint your client? Tell us your thoughts below!